Build Brand Confidence with a Clear Message and Effective Marketing Strategy
strategic marketing solutions for small-buisiness owners
clarify your message.
stand out to customers.
grow your small business.
eliminate the overwhelm of doing your own marketing
As a small business owner, you wear a lot of hats and take on the marketing functions of your business. Building an effective marketing strategy takes time and so does keeping your digital channels updated. Not putting enough time and expertise into your marketing leads to:
confusing messaging
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lack of sales
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lack of customer connection
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confusing messaging 〰️ lack of sales 〰️ lack of customer connection 〰️
Hi, I’m Cassie. I’m here to help you do more of what you do best.
My experience enables me to provide bespoke marketing solutions that will free up your time to focus on the growth of your business and customer engagement, rather than worrying about email marketing, strategic planning, and clarifying your website messaging.
Let's work together to create and design a marketing strategy that helps your company thrive!
how can I help?
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Your website is the platform to compel customers to take action. It’s the place to communicate the problem you solve and the transformation you provide. If the value you bring to the marketplace is not clear, it’s difficult to drive sales. Clarity of messaging means more conversions.
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Offering free value in exchange for an email sign-up is one of the best ways to grow your list. We’ll develop a lead magnet, or free resource, that will be used to build your email list.
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Email is more effective at converting customers than most social media channels. This platform allows you to communicate often and directly with your target market in a value-driven way. We’ll create a plan for nurturing and converting your email audience.
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Everyone has a unique perspective and a story to tell, and that podcasting is the perfect vehicle for sharing those stories with the world. Not only does it help you build a loyal listenership, but it also humanizes your message, creating a more personal connection with your audience. Let’s bring your story to life, and share your voice with the world.
Not sure what you need? Schedule a call and we’ll discuss a customized plan that aligns with your brand goals and target audience.
how it works
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how it works 〰️
step 1: book a call
On this initial call, we’ll chat through your business goals, your industry, and the current gaps present in your marketing process. This step aims to help me understand how I can support you in your marketing journey, and support you reaching your desired outcomes.
We'll design a comprehensive, strategic marketing plan based on your business needs, while keeping in mind the latest trends and strategies. This plan will include customer demographics, competitor details, and tactics like email marketing, website updates, and/or podcasting.
step 2: build a strategy for your business
step 3: implement the plan + grow your brand
I’ll use my tools, expertise, and creativity, combined with your brand knowledge and expertise as the business owner to launch campaigns, build your brand, and reach your target audience.
full-service strategy + management
popular package:
All-encompassing marketing strategy with a clear action plan of how we’ll work together to achieve your goals
A user experience and copywriting audit of your website
New copy and SEO recommendations for your website
Lead magnet (or free resource) development to exchange for email sign-ups that build your list
The creation of an email funnel to serve new email list members
Team project management and leading regular calls to ensure all contractors and employees are on the same page
Monthly guidance on social media content and planning
website copy + user experience work
Marketing is just another area of your business that you shouldn’t have to worry about.
I’ll come alongside you to manage those necessary marketing tasks, no matter how much or little support you need. My strategy-to-implementation process is easy, effective, and creative, so you stand out and compel more customers to convert.